FITUR CINE/SCREEN TOURISM – a new dedicated section at FITUR 2019  

According to a study published in April 2018 by TCI Research, 80 million travellers choose a destination based on TV series and movie locations. This study reveals that the number of people travelling to a destination after seeing it in a movie or series has doubled over the last 5 years.

The public’s increasing interest in visiting filming locations for movies – and especially hit TV series – offers a major opportunity for the film industry to play a role in publicising these destinations and promoting visits to these areas. This is a growing phenomenon seen all around the world, representing a potent option for diversifying tourism and combatting seasonality.

Against this background, FITUR offers an important platform for connecting the tourism and film industries, which has resulted in the creation of the new FITUR CINE/SCREEN TOURISM section, in partnership with Spain Film Commission (SFC), to be premiered at FITUR 2019, from 23 to 27 January at Feria de Madrid.

IFEMA’s General Manager said, ‘The presentation of this new dedicated area represents a step forward in our ongoing commitment to integrating vertical sectors into FITUR, which represent employment, business and growth for the tourist industry.”

The new FITUR CINE/SCREEN TOURISM section will have its own specific space, which will include an exhibition area for the various participating agents, a B2B area and an area set aside for delivering a programme of seminars, organised in partnership with CFS.

For further information, contact us here.

DistriMeat 2018

#DistriMeat 2018, the future of marketing for meat and meat products

The first edition of #DistriMeat will be the opening event of MEAT ATTRACTION 2018. Domestic and international experts will discuss the future of marketing and distributing meat and meat products.

This second edition of the meat industry’s trade fair, organised by IFEMA and the National Association of Spanish Meat Industries, ANICE, will take place from 18 to 20 September at Feria de Madrid.

The instability in the current distribution scenario naturally affects food supply, including meat and meat products. It is this state of flux that has made a debate on the future of these products necessary.

#Distrimeat2018 will take place on 17 September starting at 2:30pm in the South Auditorium of Feria de Madrid. It’s main goal will be to bring together all the operators involved in the production and distribution of meat as a prelude to the inauguration of the second edition of MEAT ATTRACTION.

This event’s programme will include the presence of renowned international industry experts. Amongst them will be Ethan Sinick, from Shirland Ventures, who will address the future of retail and its implications for the meat industry, and the Retail Director of Arthur D. Little Cristóbal José Colón, who will address the future trends in meat product distribution.

After their presentations a round table will be held. The main topic will be future consumers of meat products. Participants at the round table will include Ikerfel Project Management Director Txema Irasuegui and Kantar Worldpanel Food Sector Director Joan Riera. It will be moderated by ANICE Communication manager José Manuel Álvarez.

Lastly, a series of case studies will be presented on new formats and markets for meat products, in the presence of managers from the slaughterhouses of several of the biggest distribution companies in Spain, such as Francisco Piqueras (Carrefour); Igor Acero Zabala (Eroski); Sergio Román (Alcampo), and Ana Cano, Meat Sales Executive for Consum.

For more information and to sign up for the event: email us here.

ePower & Building Awards, Surveys and Seminars

Awards, Surveys and Seminars

ePower and Building 2019 will be 140,000 m2 of building innovation and is one of the most comprehensive sectoral events in Europe for the full building cycle – all under the same roof over four days at IFEMA – Feria de Madrid.

An integral part of the show are the awards, surveys and seminars which emphasise the industries search for innovation, products and providers, new solutions, information, and updated knowledge.

MATELEC LIGHTING – the place to see all the main innovations and the latest trends in the lighting sector collaborated with the 4th International Contest of Photography in Artificial Light and works by the finalists and winners will be included in an exhibition at ePower&Building.

The LIGHT to LIGHT technical seminar will take place in the same hall, where professionals from different disciplines will debate the added value to all architectural projects of working in a cross-cutting way from the word ‘go’.

MATELEC AND AFME (Association of Manufacturers of Electrical Material) launch the 4th MATELEC Awards for Innovation and Energy Efficiency.

The accolades acknowledge the R&D work done by the companies that take part in MATELEC and aim to support innovation at the trade fair.

There are three categories: Electrical installation, Industry and Lighting and awards will be presented during

MATELEC and TELEMATEL drive the first study into digital transformation in the electrical installation and lighting sector.

The survey findings will be revealed at an event entitled “Digital Matters” organised by TELEMATEL, in collaboration with MATELEC. The survey aims to answer the questions

  • How is digital transformation evolving in our sector?
  • Which projects are getting results?
  • What are the keys to change?
  • Which factors have an impact on progress?
  • What is stopping us from facing them?

Digital Matters will offer specific answers to these questions at MATELEC. It will do so in collaboration with digital change and e-commerce experts from ABM Rexel, Genebre, Solostocks, Philips Lighting, BigMat Garro, eBay for business, Habitissimo and RS Components, among others. These experts will talk about actions, results and lessons learned that lead to success.

ePower&Building launches the 2nd Arquitectura con Eñe Awards

These awards include the VETECO-ASEFAVE Awards, Arquitectura S+, PIEDRAS DE ARTE and LUCES DE ARQUITECTURA

The 13th edition of the VETECO-ASEFAVE Awards includes the following categories: Windows, Façades, Sun Protection and Final Degree Project involving Lightweight Façades.

The ARQUITECTURA S+ Awards (sustainability and efficiency) will reward the use of architectural design to improve the behaviour of buildings in a sustainable way in order to minimise their impact on the environment and the people who use them throughout their life cycle. These awards contain two categories: Buildings and Public Spaces.

ePower&Building and the shows within its remit continue to be at the forefront and cover all the new needs of the building industry and its users. The show runs from 13 – 16 November 2018 and if you are interested in finding out more about the show, surveys, events or awards, please contact us here.

Pawsitively Positive Propet

Alix from Rischecopains Distribution recently exhibited their Pet’s Love Scruffs brand at  Iberzoo Propet 2018 and gave us the following pawsitively positive feedback!

iberzoo“We are extremely happy with Propet/Iberzoo.

From the build up to the end we have been very impressed by the professionalism and kindness of the staff.

On business side, we received about 70 enquiries from pet stores, clinics and chains from Spain, Portugal and also received lots of interest from France and Italy. Thank you very much for all. Alix”

It’s always great to hear feedback from our exhibitors – Thank you Alix and we look forward to seeing you next year!

For more information about the 2018 show, please click here.

SICUR 2018 – A Resounding Success

We were in Madrid for SICUR – The international Fire and Safety Exhibition in February and what a show it was.  We managed to catch up with all of the UK and Irish Exhibitors at the show and had masses of positive feedback on all the great connections made and new business potential brought about because of the show.

SICUR really has cemented itself within the industry to be one of the best shows on the biannual calendar. We have now received the official statistics and the results really to speak for themselves.

A growing show

Growth was seen across all areas of the show which was host to a wide range of companies in the halls of the Madrid Trade Fair Centre. This year, 645 exhibitors (a 12% increase from 2016) represented a wide array of innovations in integrated safety and each of the sectors of the trade show: Security – Defence, Fire Prevention, Emergencies and Safety at work.

Visitor numbers increased by 3.5% with 43,732 professional visitors and a strong presence from national and international delegates.

It is noteworthy that this year there was a 4% increase in the number of visitors from outside Madrid, with a sizable number of visitors from Catalonia, Andalusia and Valencia.

International visitors were mostly made up of delegates from Portugal, Italy, France and the United Kingdom with a notable presence from the Ibero American area.

New Features

Another new feature of the 2018 show was the DEMO PRL demonstrations in Safety at Work, promoting best practises in occupational risk prevention.  There were two live scenarios presented in different workplace environments as well as instructions for using the various items of personal and collective protective equipment necessary. DEMO PLR was developed in partnership with Association of Companies in Engineering, Assembly, Maintenance and Industrial Services, ADEMI.

The New Products Gallery boasted a wide range of advances resulting from the research and development by companies at the fair and 45 highly innovative design and technology proposals corresponding to Security, Safety at work and Fire prevention and emergencies.


The demonstrations by the canine units from the Catalan Mossos d’Esquadra and Basque Ertzaintza regional police forces and the exhibition of vintage police vehicles, Retropol VII organised by the Spanish Association of Security Managers (AEDS) all proved to be well attended valuable additions to the show.

SICUR 2018 was inaugurated on the morning of 20 February by the Minister of the Interior, Juan Ignacio Zoido. The opening ceremony was also attended by the Government Delegate in Madrid, Concepción Dancausa Treviño, as well as representatives from the Directorate General for Civil Protection and Emergencies at the Ministry of the Interior, the Directorate General for Safety, Civil Protection and Training of the Community of Madrid, and the State security forces.

The next event will take place from 25th-28th February 2020. For further details e-mail us at to become part of our mailing list.

FITUR – We really are tourism!

You could be forgiven for thinking that FITUR takes over the whole of Madrid. From the moment you land at the Adolfo Suárez Madrid–Barajas Airport everywhere you look you see the branding and advertising arranged by IFEMA for what is certainly one of the biggest travel trade fairs in the world.

Walking through the 12 halls at IFEMA, all of which are completely given over to this awe-inspiring trade fair, you cannot help but let your imagination wander at all of the travel possibilities on display.

A total of 34 UK and Irish companies were represented at FITUR in 2018. Ranging from expert and innovative B2B solutions, unique experiences and dream destinations we visited each stand and had nothing but positive feedback for the trade show.

One of the most exciting bits of visiting FITUR was the atmosphere in each of the halls.  There were no bored exhibitors here waiting for hours on end for visitors to their stand.  Everywhere we went people were clearly doing business and enjoying themselves while doing it. We are always happy when it takes a while to get to chat to one of our exhibitors because they are so busy with clients.

We stopped for a while at the B2B hosted buyer meeting point and were astounded at the number of meetings taking place during each session.  As usual IFEMA ran like a well-oiled machine and the flow of meetings was uninterrupted by unnecessary noise or distraction.

Over our two-day visit one thing was very clear, the slogan of “We are Tourism” was spot on and FITUR was an undeniable success.

If you have any questions about visiting or exhibiting at the 2019 edition of FITUR let us know by emailing us here.

A New Year Begins

We are now well into show season for 2018 and the offices at Elsie B Ltd – The UK & Ireland representatives for IFEMA are a hive of activity.

The best thing about this time of year (in our opinion) is that although the weather here in England is generally grey and murky, we get to visit various shows and start our exhibitor recruitment for the Spring season and so are often immersed in a world of sunshine and happiness, rather than worrying about how cold it is outside.

Having started our UK show visits for the year it has been great to see the uptake in interest by UK exhibitors in finding out more about exhibiting in Spain. We are hopeful that UK exhibitors are beginning to put concerns about Brexit behind them and focus more on the brilliant opportunities for them in the Iberian peninsula.

January, February and March bring some exciting show opportunities, and the team have just arrived back from a whirlwind trip to visit FITUR which was amazing (more on that in our next post).

Following FITUR, IFEMA plunges straight into Intergift, Bisutex and Madridjoya – all of which are a must visit for anyone looking at the latest gifting, décor, accessories and Jewellery trends. Again, we have many UK and Irish companies registered and ready to go.

With security at the forefront of everyone’s minds these days it is going to be interesting to see all of the innovative products this year at SICUR – The International Security, Safety and Fire exhibition in February.  The ElsieB team will once again be on the floor at IFEMA so if you are thinking of exhibiting at the next edition and are visiting let us know and we will arrange to meet up and show you around.

We are so excited for the first quarter of 2018 and cannot wait to see the UK & Irish companies grow from strength to strength as more of us take part in exhibitions at IFEMA.

Questions? Contact us at

Trafic 2017

At TRAFIC, more than a hundred companies are gathering to present safe and sustainable mobility solutions.

Madrid, 19 September 2017.- TRAFIC, the International Safe and Sustainable Mobility Exhibition, is holding its 15th edition from 24 to 27 October in Hall 14 of IFEMA, welcoming over 100 companies from 11 countries to show the most innovative side of the industry.

Implementing sustainable urban mobility initiatives is one of the main challenges faced by today’s cities. In the field of transport, the concept of sustainability involves taking steps to ensure optimal use of private vehicles to produce less environmental and acoustic impact and encourage the use of non-motorised transport.

Guided by that very goal, TRAFIC will now feature a new exhibition area focusing on Electric and Efficient Mobility, where companies get to present their finest solutions in this field and their impact on cities. This Area will be dedicated to electric bicycles, motorbikes and cars, where a host of brands will be exhibiting their very latest products.

As in the previous edition, there will be an Urban Track for exhibitors to test and demonstrate their products and services linked to safety and sustainability. Another exhibition area will be set up for companies taking part in the Exhibition to present their best ideas for safe and sustainable mobility on the city streets. This is just one of many initiatives the Exhibition has taken to enable exhibitors to show off their latest developments.

The Exhibition provides a comprehensive view of the world of efficient mobility and road safety, including Parking & Collection and Toll Systems, Infrastructure & Equipment, Public Lighting, Signposting & Vehicle Containment Systems, Inter-city Mobility & Road Safety, Urban Mobility and Smart Mobility, Sustainable Mobility, Emergency Systems and Surveillance Vehicles, Smart Transport Systems, Traffic Regulation, Associations & Organisations, and Specialised Media.

In addition to the business side of the Exhibition, TRAFIC is backed by the main public bodies linked to road safety and roadways, especially Madrid City Council, the Directorate General for Traffic, the Ministry of Public Works and the Ministry of Energy, Tourism and Digital Agenda, as well as the most important associations in the sector, which, as well as being present in the exhibition area, will be taking part in the professional conferences and workshops.


Along with its exhibitions, the Exhibition will be hosting the TRAFIC Forum, which has become a platform in which to exchange knowledge. The programme is packed with presentations, seminars and workshops for attendees to learn all about the sector. One of the most important activities will be a series of sessions linked to the event’s new approach, focusing on safe and sustainable mobility.

Within the Forum’s activities, FACONAUTO is organising the 1st Observatory of Official Distribution of Used Vehicles, which will be attended by some 200 professionals in the sector to learn about the role of used vehicles in renewing Spain’s vehicle fleet, which is crucial for sustainable mobility.

The programme also includes the 2nd National Convention of Local Police Forces on Road Safety. The convention was a resounding success in the past edition and will be discussing topics such as the strategic perspective of road safety in urban areas, experiences and best practice in road safety, criminology reports in the field of traffic offences, the Pamplona Road Safety Plan, and the Ecuador Police Road Safety Programme. The Forum will end with the award ceremony for the 6th FESVIAL Awards for Local Police.

TRAFIC, the International Safe and Sustainable Mobility Exhibition, will be holding its 15th edition from 24 to 27 October, from 10 am to 7 pm, ending at 2 pm on the last day. The Exhibition is organised by IFEMA and devoted exclusively to professionals.

An English(wo)man in Madrid

Laura, our sales and marketing manager visited Madrid for the first time recently and has shared the lasting impressions left by her visit.

The ElsieB team visited IFEMA over the weekend of Intergift, Bisutex and Madridjoya and have come back to the UK with some seriously top tips for exhibitors and visitors to the Madrid Trade Fair Centre for any show.

Only a short walk to the Metro from the Adolfo Suàrez Madrid-Barajas Airport and one very clean and efficient metro ride away IFEMA is truly an exhibition centre you should want to visit.

The thing that you notice most when comparing Madrid to London is the space. Everything offers more elbow room.  Those of us used to travelling around London and visiting exhibitions are resigned to crowding onto narrow underground platforms, pushing our way up crowded staircases and forcing our way through narrow exhibition aisles, but in Madrid you never feel this way.

The Metro platforms are wide and even in rush hour there is an element of calm as funny videos are played back over the big screen and people seem to just relax and breathe as they go about their routines.  The same applies within the exhibition halls at IFEMA, the space is just so vast that you can easily navigate your way around the halls without bumping into people or elbowing anyone out of the way.  Conducting business with breathing room was a novel experience!

IFEMA is just marvellous! Even the food on offer doesn’t have the typical exhibition centre greasy feel and you can actually enjoy a rather good meal and even better coffee in all of the halls.  Once you venture outside of the exhibition centre, a short metro, bus or taxi will have you in the heart of this vibrant city where you can eat and drink to your hearts content (and not at London prices either!)

I am often asked about the language barrier and not being a Spanish speaker (beyond effusive hola’s) I was a bit anxious about being understood, however the city is just bilingual, everything in IFEMA is either translated or completely understandable regardless of the language spoken. In the city, the same applies, from wait staff, shop assistants and cab drivers everyone makes the effort to understand and be understood.

Here are a few top tips!

We do recommend that you wait until you get to the Metro before buying your metro card, the machine in terminal one took our money without issuing a card – however the information office was really helpful so we did get that sorted fairly easily.

There are several hotels just outside of the trade fair centre, but the metro links are so great you don’t need to worry about being a bit further away.

Metro lines are all numbered and Google Maps works very well, however for those less technologically inclined, the little metro map is very self explanatory.

The Metro has phone reception!  Yes – you can google map, phone, text and email to your hearts content on your journey.

Slow down a little, change the pace of your walk and enjoy business being done with a smile, a continental cheek kiss and a refreshing lack of sense of urgency.

I hope you enjoy your visit as much as I enjoyed mine.




Ifema UK & Ireland: Ready for Autumn

Returning to the office after a glorious summer break we have hit the ground running with the promotion of all the upcoming trade shows at IFEMA.

It was great to connect with exhibitors both existing and potential at Autumn Fair in Birmingham and we are looking forward to visiting Intergift, Bisutex and Madrijoya this coming weekend to see all that the fall season show has to offer. We also are very much looking forward to some sunshine and warmer evenings in Madrid after our almost wintery British weather.

We enjoyed the Great British Trail at the RWM show as we were able to connect with so many potential contacts for the FSMS  suite of shows (running from 13 – 15 June 2018 as well as a number of UK and Irish exhibitors who were excited about the 2018 edition of Genera. We are very much looking forward to expanding on various conversations we had with trade associations and press within these industries.  Everyone is excited about growth and development within the Iberian peninsula and we are ready to help the UK & Irish exhibitors do just that by showcasing their products at IFEMA.

Trafic, Simo, Sicur, Fruit Attraction, Puericultura, Vendiberica and Feriarte are the buzz words in the office this month as we prepare to expand our reach into the UK & Irish Market for both visitors and exhibitors for these shows.

Find out more about exhibiting in Madrid

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