Genera Climatización y Refrigeración

Cool turnout for Climatización y Refrigeración 2017

Climatización y Refrigeración 2017 (International HVAC & R Exhibition), held between 28 February and 3 March at the IFEMA trade fair centre in Madrid , exceeded all expectations with more companies, content and activities than ever before – a reflection of a growing sector and a market enjoying a gradual rejuvenation.

This commercial event for the air conditioning, heating, ventilation and industrial and commercial cooling sectors showcased new products and solutions from close to 700 companies – with the direct participation of 360 companies from 24 countries – and welcomed 49,935 professionals from 82 countries. These figures ratify its convening power and confirms C&R as Spain’s most important international benchmark trade fair.

Renewed energy for 20th edition of Genera 2017

GENERA 2017, the twentieth International Energy and Environment Trade Fair took place from 28 February to 3 March in Hall 1 at the IFEMA Exhibition Centre.  The fair welcomed 10,961 professionals visiting from 54 countries and the participation of 76 exhibitors demonstrating the latest advances in the field of renewables, energy efficiency and sustainability.

ElsieB on Tour – Exhibitions in the UK

The IFEMA UK & Ireland delegation have been busy visiting a number of local trade fairs in recent weeks, promoting IFEMA shows to potential exhibitors.  

Amongst these was Bett (20-23 Jan at ExCel), the leading education technology show in the UK. We were delighted to assist the SIMO EDUCACIÓN team on their stand for the duration of the show. As always, the show was well attended, with even the Duke of York putting in an appearance. The free SIMO EDUCACIÓN fans we handed out to exhibitors proved to be a real hit and a great ice-breaker. Check out our Twitter feed for some great photos of our lovely fans.

From 4th – 9th February, the UK’s number 1 trade show for gift and home, Spring Fair, took over the Birmingham NEC, welcoming more than 60,000 visitors. The show is always a great source of potential new business and we had a great day networking for a number of IFEMA shows including  MOMAD METROPOLIS, INTERGIFT, BISUTEX and MADRIDJOYA

Pure London, held at Olympia from 123th -14th February provided a fantastic opportunity for the team to network with UK brands and industry professionals, see the key AW 17/18 trends and speak to existing and potential exhibitors for the next edition of MOMAD METROPOLIS. What better day to visit than on Valentine’s Day? Love was most certainly in the air as we browsed some gorgeous new products.  Check out our tweets from the day here.

We also spend a day talking shop with some lovely exhibitors at the UK’s leading franchise exhibition, The Franchise Show (17-18 Feb at ExCel). Souring new leads for EXPOFRANQUICIA (20-22 April) in Madrid has never been such fun. Once again, our freebie fans went down very well as things started to heat up in the exhibition hall!  Take a look at some of our snaps from the day here. Follow us on Instagram @ifemaukireland to keep up to date with all the latest news and show visits.

And don’t forget….the deadline for the forthcoming FRUIT ATTRACTION is fast approaching!  Get those applications in by 5th April!

Coming soon….details of our new show in Madrid! MEAT ATTRACTION! The Trade Show for the meat Industry taking place from 18th – 20th October…watch this space.

FIAA is just down the road!

The next edition of FIAA is just down the road!

FIAA, the International Bus and Coach Trade Fair  will be taking place from 23 to 26 May 2017 in Halls 7 and 9 of the IFEMA Trade Fair Centre in Madrid.

One benefit to all visitors to the show is the Fair Meeting Service, offering the opportunity to arrange meetings with exhibitors at the fair.  It’s an essential tool for organising and taking full advantage of your visit to the fair, helping you to make the best use of your time and arrange quality appointments.

For more information about visiting the show, click here.


Tecnova Piscinas makes a splash!

IFEMA’s new project, the Technology and Innovation Trade Show for Aquatic Installations, TECNOVA PISCINAS opened in February. The show welcomed approximately 95 direct exhibitors! 120 companies were represented from 15 countries, and a total of 210 brands from 18 countries.

The main associations and agents of the industry, together with leading companies attended the fair from 28 February to 3 March at the Madrid Trade Fair Centre, coinciding with the first edition of  SIGA, Trade Fair for Innovative Water Management Solutions, and the First International HydroSenSoft Symposium and Exhibition, as well as CLIMATIZACIÓN & REFRIGERACION, International HVAC & R Trade Fair, and GENERA, International Trade Fair for Energy and the Environment, – also organised by IFEMA -, to take advantage of common synergies.

Meet the team at Elsie B!

The IFEMA UK & Ireland delegation offices are ideally situated in the beautiful and historic old town of Hemel Hempstead, with excellent transport links to London and beyond, with Heathrow airport less than 30 minutes away by car. 

Team Photo
Louisa Criscenti-Brown (Owner, elsie B Sales & Marketing)

With 18 years’ experience in Sales & Marketing and exhibitions outside the UK, Louisa has worked with numerous businesses to improve their strategies through research, telemarketing, sales and database management. Passionate about people and culture, Louisa speaks 4 languages fluently and has always enjoyed meeting new people and travelling.  Louisa set up elsie B in 2007 and is now delighted to be representing IFEMA in the UK & Ireland.

Laura de Kock (Sales & Marketing Manager)

Laura has a strong background in franchise business development and with her excellent interpersonal skills, looks after Sales & Marketing at elsie B.  Laura enjoys networking on social media and all things IT, and with her warm and outgoing personality is a great asset to the company, whether visiting trade fairs and meeting exhibitors in person, or using her considerable telemarketing skills to establish new leads and win new business.

Felicity Ogilvie (Team Administrative Assistant)

With over 20 years’ experience in a number of different sectors including Telecommunications, Architectural, Engineering, Construction and Corporate Finance, Felicity has worked in many different roles as administrator, secretary, and executive assistant at Director level for 13 years.  Adaptable, flexible and with strong communication skills, Felicity is Louisa’s right hand accounting and administrative assistant, keeping her in check, organised and up to date.

Simone Spencer-Ahmed (Sales & Marketing Assistant)

With over 20 years’ experience in the corporate office environment, Simone has worked for a number of global companies ranging from pharmaceuticals, broadcasting and retail.  Fluent in Italian and French with a Masters’ degree in Translation, Simone enjoys writing direct marketing pieces, articles for our websites, research and telemarketing. Now studying Spanish, Simone also assists with proofreading Ifema translations to and from the source language.

iberzoo + PROPET – Round of app-paws for pet show re-branding

PROPET, formerly known as the Pet Industry Trade Fair held annually at the Madrid Trade Fair Centre, has this year been relaunched with new branding as iberzoo + PROPET 2017, the Pet Industry International Trade Fair.

Promising ‘A World of Business Opportunities’, this tenth edition of the show will take place from 16 -18 March 2017 and offers a wider than ever range of exhibitors from the sector, including: equipment for pet shops, veterinary services and supplies, food and nutrition, management services, associations and professional bodies. For more information on exhibiting at or visiting iberzoo + PROPET 2017, contact the UK and Ireland delegation of IFEMA, Louisa Criscenti-Brown at or on 07971 280870.

Autumn Fare

Autumn fare

It is said that Autumn carries more gold in its pocket than all the other seasons, and this was certainly the case at the latest editions of intergift, bisutex and madridjoya.

The shows, which ran concurrently from 7th – 11th September at the Madrid Trade Fair Centre, displayed the latest bountiful offerings in the areas of gift and decoration (intergift), fashion jewellery and accessories (bisutex) and urban and trendy jewellery and watches (madridjoya).

The continued popularity and natural synergies of these three fairs were unmistakeable, showcasing all things shiny and new, bright and beautiful, for the season ahead.

If you want to make sure you don’t miss out on what the Spanish market has to offer your business, why not take part at the next edition which will run from 1st-5th February 2017. Contact us on Tel:0044(0) 7971280870 or send us an e-mail to register your interest!



Footfall looking good at Momad!

In addition, the well-heeled were able to hot foot it over to the Autumn editions of Momad Metropolis and Momad Shoes, both of which took place at the Madrid Trade Fair Centre from 9th – 11th September.

Momad Metropolis wowed the crowds once more, with the latest in contemporary fashion and accessories, offering something for everyone. Meanwhile Momad Shoes doubled its space for the September edition, and with over 470 brands concentrated in 10,000 net square metres of exhibition space, this is one event the professionals clearly didn’t want to miss.

For the next edition Momad Metropolis will be co-located once again with intergift, bisutex and madridjoya from 3rd-5th February 2017. Momad Shoes will once again take place at the later dates requested by the Spanish footwear industry of 10th-12th March 2017. For further information please contact us

UK & Ireland Delegation of IFEMA launches new website

Thanks to the support of our colleagues at IFEMA, the UK & Ireland delegation of IFEMA are pleased to announce their new website especifically for  readers from the UK and Ireland who are interested in IFEMA/Feria de Madrid events. Log on to find out the latest news about our trade fairs as well as relevant news and tips about exhibitions, exhibiting, Madrid, how to visit our shows etc etc.

The UK & Ireland Delegation is proud to represent all IFEMA events worldwide and is your first point of contact if you are thinking about exhibiting at or visiting one of our trade fairs. Please contact us on +44 7971280870 or e-mail us at for further information