FITUR CINE/SCREEN TOURISM – a new dedicated section at FITUR 2019
According to a study published in April 2018 by TCI Research, 80 million travellers choose a destination based on TV series and movie locations. This study reveals that the number of people travelling to a destination after seeing it in a movie or series has doubled over the last 5 years.
The public’s increasing interest in visiting filming locations for movies – and especially hit TV series – offers a major opportunity for the film industry to play a role in publicising these destinations and promoting visits to these areas. This is a growing phenomenon seen all around the world, representing a potent option for diversifying tourism and combatting seasonality.
Against this background, FITUR offers an important platform for connecting the tourism and film industries, which has resulted in the creation of the new FITUR CINE/SCREEN TOURISM section, in partnership with Spain Film Commission (SFC), to be premiered at FITUR 2019, from 23 to 27 January at Feria de Madrid.
IFEMA’s General Manager said, ‘The presentation of this new dedicated area represents a step forward in our ongoing commitment to integrating vertical sectors into FITUR, which represent employment, business and growth for the tourist industry.”
The new FITUR CINE/SCREEN TOURISM section will have its own specific space, which will include an exhibition area for the various participating agents, a B2B area and an area set aside for delivering a programme of seminars, organised in partnership with CFS.
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