Meet the team at Elsie B!

The IFEMA UK & Ireland delegation offices are ideally situated in the beautiful and historic old town of Hemel Hempstead, with excellent transport links to London and beyond, with Heathrow airport less than 30 minutes away by car. 

Team Photo
Louisa Criscenti-Brown (Owner, elsie B Sales & Marketing)

With 18 years’ experience in Sales & Marketing and exhibitions outside the UK, Louisa has worked with numerous businesses to improve their strategies through research, telemarketing, sales and database management. Passionate about people and culture, Louisa speaks 4 languages fluently and has always enjoyed meeting new people and travelling.  Louisa set up elsie B in 2007 and is now delighted to be representing IFEMA in the UK & Ireland.

Laura de Kock (Sales & Marketing Manager)

Laura has a strong background in franchise business development and with her excellent interpersonal skills, looks after Sales & Marketing at elsie B.  Laura enjoys networking on social media and all things IT, and with her warm and outgoing personality is a great asset to the company, whether visiting trade fairs and meeting exhibitors in person, or using her considerable telemarketing skills to establish new leads and win new business.

Felicity Ogilvie (Team Administrative Assistant)

With over 20 years’ experience in a number of different sectors including Telecommunications, Architectural, Engineering, Construction and Corporate Finance, Felicity has worked in many different roles as administrator, secretary, and executive assistant at Director level for 13 years.  Adaptable, flexible and with strong communication skills, Felicity is Louisa’s right hand accounting and administrative assistant, keeping her in check, organised and up to date.

Simone Spencer-Ahmed (Sales & Marketing Assistant)

With over 20 years’ experience in the corporate office environment, Simone has worked for a number of global companies ranging from pharmaceuticals, broadcasting and retail.  Fluent in Italian and French with a Masters’ degree in Translation, Simone enjoys writing direct marketing pieces, articles for our websites, research and telemarketing. Now studying Spanish, Simone also assists with proofreading Ifema translations to and from the source language.